Thursday, March 10, 2011

It's The Lebanon Blues

For all you Lebanese homesick folks out there, you’re not alone. It’s called “The Lebanon Blues”, a great new set of ads by IMPACT BBDO for The Lebanese Ministry of Tourism

“For the first time, the Lebanese Ministry of Tourism decided to communicate to the potential tourists and more specifically to the Europeans. The emotional TV ads portrayed a young man in a pub in London and a woman in a café at the heart of Paris, two of the most beautiful and exciting cities in the world. Instead of highlighting Lebanese touristic sights, we decided to focus on their feelings once back from their holiday. Since only Lebanon offers the ultimate holiday experience, it generates in them feelings of Lebanon blues.” – IMPACT BBDO


  1. Idea is awesome, execution could have been better though... And why in the world did they cast an Australian/British model for the US video?

  2. does anybody know the song of the last 10 sec?